Working with LV=

LV= (Liverpool Victoria) is a well-established UK insurer with a long history in the protection market. It offers relevant life and business protection plans known for their flexibility and strong additional benefit packages. LV= has built a solid reputation among advisers for straightforward, competitively priced cover.

Technical guides

5★

Expert Defaqto Rating

[Placeholder] Defaqto rating for LV= not yet sourced.

4.5/5

Trustpilot Score

[Placeholder] Trustpilot score for LV= not yet sourced.

LV= overview

Claims performance

LV= scores 4.5/5 on Trustpilot from over 86,000 reviews, one of the strongest review volumes reviewed here. It is also cited as ranked #1 for UK life insurance on Forbes' World's Best Insurance Companies list.

[Placeholder] Life score — figure and commentary for LV= not yet confirmed.

[Placeholder] Overall score — figure and commentary for LV= not yet confirmed.

[Placeholder] CI score — figure and commentary for LV= not yet confirmed.

Defaqto Rating – 5★

A mutual insurer offering member benefits — LV= Doctor Services, a Legal Advice Line, and a Mutual Bonus tied to its ownership structure — alongside its life cover. It has a comparatively fast stated claims payment target of within 3 days of approval, and a minimum entry age of 17. Policies require a minimum 5-year term and are only available to permanent UK residents.

LV= overview

Awards & recognition

Value added benefits

[PLACEHOLDER — value-added benefits copy not yet written. Needs real per-insurer benefit details.]

Resources & Insights

LV= technical guides

Read our collection of insights and blogs to find out what other business owners and the industry is doing.

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Business insurance FAQs

Frequently asked questions

If you own your own business, the right cover can protect the people and profits that depend on you. Browse the common questions below — and if you still need a hand, talk to our team.