Working with Aviva
Aviva is one of the UK's largest and most established insurers, with roots going back over 300 years. It offers a broad range of protection products for business owners, backed by the scale and financial strength of a FTSE 100 company. Its relevant life and key person plans are widely used across the intermediary market.
Claims performance
Aviva holds a 5-star Defaqto rating across its Life Insurance+ and Life Insurance Plan products, and an 84% Fairer Finance score with Gold Ribbon status. It scores 4.3/5 on Trustpilot from over 64,000 reviews.
50%
Life score
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50%
Overall score
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50%
CI score
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Defaqto Rating – 5★
One of the UK's most established insurers, with over 325 years' trading history and 21.8 million customers across its product range. Its DigiCare+ service — unlimited 24/7 digital GP consultations, an annual health check, and wellbeing support — is one of the more comprehensive value-added benefit packages reviewed here. Life-only cover is guaranteed rather than reviewable, giving cost certainty, though joint cover is first-death-only.
Awards & recognition
Aviva holds a 5-star Defaqto rating across its Life Insurance+ and Life Insurance Plan products, and an 84% Fairer Finance score with Gold Ribbon status. It scores 4.3/5 on Trustpilot from over 64,000 reviews.
Sample award 5
Customer Champion of the Year
Sample award 6
- Commercial Lines Insurer of the Year
- Personal Lines Insurer of the Year
- Excellence in Fraud Mitigation
- Excellence in Underwriting
Sample award 7
Ethical Accreditation
Sample award 8
Based on 61,000 reviews
Sample award 1
Customer Champion of the Year
Sample award 2
- Commercial Lines Insurer of the Year
- Personal Lines Insurer of the Year
- Excellence in Fraud Mitigation
- Excellence in Underwriting
Value added benefits
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Aviva technical guides
Read our collection of insights and blogs to find out what other business owners and the industry is doing.
Frequently asked questions
If you own your own business, the right cover can protect the people and profits that depend on you. Browse the common questions below — and if you still need a hand, talk to our team.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Morem ipsum dolor sit amet, consectetur adipiscing elit. If you still would like some support, talk to our team.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Morem ipsum dolor sit amet, consectetur adipiscing elit. If you still would like some support, talk to our team.
Morem ipsum dolor sit amet, consectetur adipiscing elit. Nunc vulputate libero et velit interdum, ac aliquet odio mattis. Morem ipsum dolor sit amet, consectetur adipiscing elit. If you still would like some support, talk to our team.
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