Working with Aviva
One of the UK's largest insurers, with roots going back over 300 years. Its relevant life and key person plans are widely used across the adviser market.
Claims performance
In 2025 Aviva paid £1.31bn across 51,222 individual protection claims, paying 96.9% of the claims it received. Life cover had the highest payout rate at 98.7%. Where claims weren't paid, the main reasons were inaccurate information at application or the condition not meeting the policy definition.
98.7%
Life claims paid
40,277 life and terminal illness claims paid in 2025, totalling £860m. Only 1.3% were declined, most often because of misrepresentation at application. Cancer was the most common cause of claim.
96.9%
All protection claims paid
Across life, critical illness and income protection, Aviva paid 51,222 claims worth £1.31bn in 2025, around £3.6m every day.
90%
Income protection claims paid
4,154 income protection claims paid in 2025, totalling £63.5m. The average claim ran for over six years. Musculoskeletal and mental health conditions were the most common causes, and 84% of customers given early support returned to or stayed in work.
Awards & recognition
In 2025 Aviva paid £1.31bn across 51,222 individual protection claims, paying 96.9% of the claims it received. Life cover had the highest payout rate at 98.7%. Where claims weren't paid, the main reasons were inaccurate information at application or the condition not meeting the policy definition.
The Good Shopping Guide
Ethical Accreditation
The Times Awards - Gold Winners
Customer Champion of the Year
The Times Awards - Silver Winners
- Commercial Lines Insurer of the Year
- Personal Lines Insurer of the Year
- Excellence in Fraud Mitigation
- Excellence in Underwriting
Truspilot - Excellent Rating
Based on 61,000 reviews
The Good Shopping Guide
Ethical Accreditation
The Times Awards - Gold Winners
Customer Champion of the Year
Value added benefits
[PLACEHOLDER — value-added benefits copy not yet written. Needs real per-insurer benefit details.]
Aviva technical guides
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